It’s hardly front-page news here, but Italy’s legendary Lancia is as close to deceased today as an automotive brand can come, short of a death certificate being issued.
In a recent speech outlining Fiat Chrysler’s latest five-year plan, CEO Sergio Marchionne didn’t even mention the illustrious marque (acquired by Fiat in 1969), much less what lay ahead for it. Afterward, however, the strategy for 109-year-old Lancia trickled out. FCA would pare its feeble lineup of modified Fiats and rebadged Chryslers down to a single model, the Ypsilon, a Fiat 500 spinoff sold in Italy, and, going forward, nowhere else.
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